Before selecting a price to market your home, you first have to determine the best pricing strategy.

Homes, and lifestyles even more so, are not commodities and therefore should not be marketed or priced as interchangeable widgets. Due to this distinction, Real Living is a proponent of a customized pricing strategy to tailor a plan based on your best interests.

HOME PRICING HISTORICAL PERSPECTIVE

For decades, thousands of homesellers have painfully watched their home languish on the market for a much longer period than they hoped, due to overpricing their property. To the contrary, some homesellers have agreed to a sales price lower than they should have accepted due to underpricing their home.

This is because the pricing of real estate is not a science—and thanks to all you do to decorate, maintain, improve and stage your home—it never will be a science.

Homeowners need to ensure the real estate professional they meet with, provides Real Living. Real Answers.SM and does not confuse the difference between how properties compete with one another versus how they compare.